Since the turn of the century many executive automobile manufacturers have began to install many hi-tech options in their respective models. This phenomena can be attributed to the fact that the high gas prices and pollution concerns of the 1900's effectively resulted in a sharp decline in executive car sales. Currently, perhaps the most popular high-tech accessories that manufacturers are employing in their executive cars are satellite navigation and i-pod adaptors.

Satellite navigation, or Global Positioning Satellite (GPS) Tracking , is essentially a computer program that enables a driver and/or passenger to avoid getting lost when traveling from one destination to the next. Although the option has been available for nearly sixty years, the technology was not affordable to apply onto cars until recently. The process is a derivative of the military satellite tracking program that was first used by the Russians in 1957 in order to track the Sputnick.

Essentially satellite navigation is an in-dash map that reports the most efficient and expedient route to get to a particular destination. The option was made available in executive cars beginning in the late 1990's and has progressively been adopted by most manufacturers across the globe today. The process of satellite navigation works by sending a computer signal from a particular car to a satellite. Once this signal has been received, the satellite will pinpoint the location of that car (within thirty feet) and send that information back to the car.

The second popular high-tech option that executive car manufacturers have been putting in their automobiles to curb a decline in sales are in-dash i-pod adaptors. Within the next five years most auto manufacturers plan to make this technology available to all their automobiles, however, currently such technology is only available to executive cars. This option allows car owners to utilize their i-pods while driving rather than having to listen to the radio and/or compact discs.

This option has become especially popular over the past two years as the use of i-pods has exponentially increased within the general population. Prior to the executive car manufacturers making this option available to consumers, those who wanted to use i-pods had the option of plugging in FM transmitters into the MP3 players. This method although popular, was highly inefficient; thus, this recent implementation of built in adaptors has become a very popular selling point in executive cars.

There is perhaps only one negative effect that this technology produces. Such technology consequently means that the use of compact disc players and FM radio has dramatically declined. Not only has this option resulted in a decline in these areas, but also in the use of satellite radio.